Google AdsKPIsStrategy

The 7 Google Ads KPIs You Should Check Every Day

AdsWatch Blog May 2026 5 min read

Most Google Ads dashboards show too much. Daily monitoring needs to be fast and focused. Here are the 7 KPIs that actually tell you if your campaigns are healthy.

TABLE OF CONTENTS
  1. The 7 KPIs
  2. Checking These KPIs in AdsWatch
  3. How Often to Check Each KPI

The 7 KPIs

These cover essential health across cost, quality, and delivery:

1
Daily spend vs. budget: Pacing check — should be proportional to time of day
2
Campaign status: Are all active campaigns actually running right now?
3
CTR: Click-through rate indicates ad relevance and audience fit. Sharp drops need investigation.
4
Average CPC: Is your cost per click trending up, down, or stable?
5
Conversions and CPA: The bottom line — what are you paying per goal achieved?
6
Impression share: Are you reaching your potential audience or being outbid?
7
Quality Score: Weekly rather than daily but flag any keyword that drops below 5

Checking These KPIs in AdsWatch

AdsWatch surfaces the most critical of these on the main dashboard: spend, status, CTR, CPC, and conversions. The widget shows spend and CTR at a glance. The Apple Watch app shows the top three on your wrist. For impression share and Quality Score you will open the full Google Ads interface — AdsWatch is your early-warning system.

How Often to Check Each KPI

Not all KPIs need the same frequency:

1
Daily: Spend pacing, campaign status, CTR, and average CPC
2
Weekly: CPA trends, impression share, and Quality Score
3
Monthly: ROAS, conversion value trends, and keyword performance deep-dive
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